Consumers want proteinsimple, satisfying, and delicious.
And theyre reaching for plant-based proteins more than ever.
The numbers in the natural channel speak for themselves:
Multisource protein without soy is the largest category segment and it's grown 67% over last year, recently surpassing whey protein
Plant-based protein accounts for 50% of all protein sales in the category
Value matters, too. Price-sensitive consumers are driving sales of protein products in the $30 $40 range at 832% growth, while products under $30 are growing at 317%.
Products & Medical Nutritional Supplements
Introducing Vega Protein & Greens
20 grams complete, multisource, plant-based protein
2 full servings of veggies
Only 110 calories